MBA Management and corporate strategy

Training Objectives :
Management, in the field of companies, consists, after having carried out studies of the situations and needs of the services (production, commercial, administrative, financial…), in making choices (strategic, marketing, financial, but also investment, human resources, etc.). This to enable the company as a whole to have the best possible results on its markets. This activity is common to all sectors and all departments of the company.

The business unit manager collaborates on the major strategic orientations and steers the implementation of projects in its commercial and marketing, human and financial dimensions.

Pivot between strategic development and operational management, he/she optimizes the management of his/her resources and ensures the long-term development of his/her unit. It communicates with all the company’s departments and sets up an information system.

The Business Unit Manager is generally responsible for marketing policy, budget management and supervision. He or she articulates his or her activities within the framework of the company’s general policy. He/she effectively defines and steers the commercial strategy. In this capacity, he/she analyses complex situations in order to make strategic proposals within his/her unit.

This training leads to the title of level 7 Manager of Operational Units. Certification registered with the RNCP by decree of 7 July 2017, published in the Official Journal of 19 July 2017, delivered by the Association pour le Collège de Paris – Institut Supérieur de l’Entreprise.