Montpellier
Bachelor Tourism & Hospitality
Montpellier
Presentation
Training Objectives :
The tourism commercial development and management manager presents themselves either as a local and intermediate manager who occupies a pivotal position between the operational teams and the general or commercial management, or as a sales operational responsible for a tourism sector, unit, range or type of clientele who organises their activity in complete autonomy to achieve their objectives.
They are defined as one who plays a role in:
- The development of the tourism business through the development of the customer portfolio and turnover (either by making their own sales or by supervising their team),
- Management of commercial tourism activity: it analyses figures and translates management’s strategic orientations into operational commercial decisions within its area of responsibility.
This program leads to the title of Level 6 Operational Manager in Tourism Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017. Published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.
Program
In 3 years.
- Geographical approach to tourism and territories
- Territories
- Approach to different types of tourism
- File follow-up
- The institutional and economic actors of tourism
- The hotel industry
- Approach of the professions
- Professional Conferences
- Business surveys
- Methodological support
- Market research
- Marketing and sales approach
- The distribution of tourist products
- The specificities of the tourism and hotel industry
- Analysis and understanding of hotel markets
- The great strides of the international hotel sector
- Communication strategy and tourism
- Methodological support
- Follow-up and implementation of a tourism product
- Written communication
- Oral Communication Public Speaking
- First approach of the company
- Understanding the business environment in tourism and hotel industry
- The fundamentals of management
- Budget Management
- Fundamentals of Revenue management
- Mastery of office automation tools
- Software dedicated to the tourism and hotel sector
- Mastery of usual vocabulary
- French civilization
- Approach to the vocabulary of the tourism and hotel industry
- Management of a team and tourism organizations
- Management of a service of a tourist structure
- Intercultural Management
- Philosophy of economics and business
- Management and budget of a tourist service or site
- Management control of commercial, tourism and marketing activities
- Management information technology : ERP, commercial databases, reservation software
- Advanced Office Tools
- Operational Marketing
- Strategic Tourism Marketing
- Global communication / e-tourism
- Career path: Tourism (actors, product assembly, events, territory)
- The legal framework for trade, tourism and e-tourism
- Steering commercial performance
- Commercial action plan
- Negotiation
- Fundamentals of HRM
- Social law, labour law
- Conflict Management
- LV1: English for Tourism
- Company project
- Professional insertion tools, business game
- Activity report
Admission
Prerequisites to enter the formation :
Academic level required: 180 ECTS credits or 3 years of university studies.
The evaluation modalities are presented at the “Information and Admission Session” meeting.
Response time after first request: 48 hours
Rythme :
From the 3rd year: 3 days at school every fortnight
Hours of face-to-face training : 567 hours / year
Success rate :
No previous results.
Professional integration :
No previous results.
Employment opportunities :
- Head of structure
- Head of Reception
- Cultural site manager
- Head of tourism products
- Tourist office representative
- Tourist Stay Coordinator
Poursuites d'études
MBA Digital management of tourism and hospitality
Titre RNCP de niveau 7
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