Duration : 3 years
Rhythm : Initial training / apprenticeship
Start : September
Degree : Qualification - Level 6
Campus : Montpellier
Objectives
BBA Tourism and hospitality fields have undergone a revolution in recent years : the BBA Tourism and Hospitality is dedicated to these new challenges. This training leads to obtaining the RNCP35663 level 5 title “Sales Administration Manager” in two years. As well as the RNCP35150 level 6 title « Responsible for commercial development France and International » at the end of the third year.
Training
Rhythm of BBA Tourism
- Length of training: 3 years
- Initial training / apprenticeship
- Hours of classroom training: 550 hours / year
Response time after first request: 48 hours
The conditions for validation of your diploma will be presented to you at the Information and Admission Session or during your individual interview with your training consultant.
Teaching methods
- Teaching methods
- Student life and events
- An individualized follow-up
- An opening to the international scene
- Learning expedition : Paris, Malte, Athenes, Barcelone, Martinique…
Accessibility
Admission checklist
- Resume
- Passport copy front and last page
- SOP (Statement of Purpose)
- Passport size photo
- Work experience (if any)
- Scanned copy of application form (duly filled and signed)
- Additional certificates if any
- Marksheets, transcripts, Consolidated, provisional and degree certificates for all levels viz. school, high school, bachelors
- English level required: IELTS (5.5), TOEFL (70), TOEIC (750)
ACADEMIC LEVEL REQUIRED:
BACCALAUREATE
If the candidate’s previous course of study differs from the chosen speciality, the candidate’s file will be submitted to the educational advisor for validation.
Evaluation procedures
The evaluation modalities of BBA Tourism are presented at the “Information and Admission Session” meeting.
CONDITIONS OF OBTAINING
Each skill block runs independently of the others. Entry by block possible throughout the year, contact us for more information.
For each block of skills validated, the certifier will issue a certificate indicating the title of the block and the skills attested.
To obtain full certification, it is compulsory to have validated all the skill blocks.
Key figures
- Exam pass rate : No previous results – promotions in progress
- Overall integration rate at 6 months : No previous results – promotions in progress
- Employment exit rate : No previous results – promotions in progress
- Ratio (number of apprentices having obtained the certification or diploma to the number of apprentices present at the exam) : No previous results – promotions in progress
- Breakdown rate (work-study contract) : No previous results – promotions in progress
- Breakage rate after outplacement : No previous results – promotions in progress
1st & 2nd Year
KNOWLEDGE OF THE TOURIST ENVIRONMENT
- Geographical approach to tourism and territories
- Approach to different types of tourism
- Business Management
KNOWLEDGE OF TOURISM AND HOTEL INDUSTRY SECTORS
- The institutional and economic actors of tourism
- The hotel industry
- Approach of the professions
- Professional Conferences
- Business surveys
- Methodological support
MARKETING AND COMMERCIAL STRATEGY
- Market research
- Marketing and sales approach
- The distribution of tourist products
- The specificities of the tourism and hotel industry
- Analysis and understanding of hotel markets
- The great strides of the international hotel sector
- Communication strategy and tourism
- Methodological support
- Follow-up and implementation of a tourism product
PROFESSIONAL COMMUNICATION/BEHAVIOUR
- Written communication
- Oral Communication Public Speaking
- First approach of the company
PROFESSIONNAL TOOLS
- Mastery of office automation tools
- Software dedicated to the tourism and hotel sector
LANGUAGES AND CULTURES
- Mastery of usual vocabulary
- French civilization
- Approach to the vocabulary of the tourism and hotel industry 2nd language
3rd Year
SU.1 MANAGEMENT
- Management of a team and tourism organizations
- Philosophy of economics and business
- Management of a service of a tourist structure
- Intercultural Management
SU.2 MANAGEMENT AND QUANTITATIVE TOOLS
- Management and budget of a tourist service or site
- Management control of commercial, tourism and marketing activities
- Management information technology: ERP, commercial databases, reservation software
- Advanced Office Tools
SU 3.MARKETING AND COMMUNICATION
- Operational Marketing
- Strategic Tourism Marketing
- Global communication / e-tourism
- Career path: Tourism (actors, product assembly, events, territory)
SU.4.BUSINESS DEVELOPMENT
- International Negociation
- Management of International Trade
- Logistics
- Intercultural management
- Operations
- Geopolitics
SU.5 HUMAN RESOURCES
- The legal framework for trade, tourism and e-tourism
- Steering commercial performance
- Commercial action plan
- Negotiation
SU.6 PROFESSIONAL DEVELOPMENT
- LV1: French for Tourism
- Company project
- Professional insertion tools, business game
- Activity report
Our campus
MONTPELLIER
A campus spread over 3 buildings, 2490 m2 located close to the heart of the Montpellier metropolis and 10 minutes from the beach.
+ 33 4 67 99 48 10
Job opportunities
- Head of structure
- Reception Manager
- Cultural site manager
- Tourism products Manager
- Tourist office representative
- Tourist Stay Coordinator