Programmes internationaux

BBA Marketing and management

Montpellier – Pérols


Training Objectives :
The Sales Development and Steering Manager is presented either as a local and intermediate manager who acts as a pivot between the operational teams and the general or sales management, or as a sales operational responsible for a sector, unit, range or type of clientele, who organises his or her activity in complete autonomy in order to achieve his or her objectives.

He is defined as the person who plays a role:

  • commercial development through the development of the customer portfolio and turnover (either by making his own sales or by supervising his team),
  • steering commercial activity: it analyses figures and translates the strategic orientations of the management into operational commercial decisions within its scope of responsibility.

This program leads to the title of Level 6 Operational Manager in Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017. Published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.

photo Alain ROBERT/Apercu Press


In 3 years.

  • Interpersonal Communication
  • Management of collaborative tools
  • Straight – Short Moot
  • Relationship marketing
  • Business english
  • Start-up and entrepreneurship
  • Digital Identity
  • Professional Effectiveness Tools
  • Personal branding
  • Sales sustainability project
  • Business Management
  • General corporate culture
  • Customer relationship development and negotiation
  • Commercial Law
  • Business english
  • Marketing and external communication
  • Customer Relationship Management
  • Management of collaborative tools
  • Sales sustainability
  • General economy
  • General corporate culture
  • Customer relationship management file
  • Administrative organization of the activity
  • Business Management
  • Sales Administration
  • Business management tools
  • Customer risk management
  • Business Law
  • Business english
  • General economy
  • General corporate culture
  • Customer relationship study project
  • Market research and analysis
  • Philosophy of economics and business
  • Strategic Marketing
  • Commercial relations law
  • Specialization course
  • English – Market analysis
  • Competence report
  • Tools for professional insertion
  • Specifications for a PAC-M
  • Community management
  • Analysis of customer – commercial data
  • Co management tools: CRM, sales database, Excel, SI
  • Development of the customer portfolio
  • Specialization course
  • English – Customer portfolio
  • Competence report
  • Tools for professional insertion
  • Operational Marketing
  • Digital marketing – social media
  • Steering performance and commercial actions
  • Controlling of sales and marketing activities
  • Budgeting for CAP-M
  • Specialization course
  • English – Business development
  • Competence report
  • Professional insertion tools
  • Management of a sales team
  • HR Development
  • Social and labour law
  • Quality management
  • Specialization course
  • English – Team management
  • Competence report
  • Tools for professional insertion


Prérequis pour entrer en formation :
Academic level required: 180 ECTS credits or 3 years of university studies.

The evaluation modalities are presented at the “Information and Admission Session” meeting.

Response time after first request: 48 hours

Rythme :
Duration : 3 years
Initial training: Internships (recommended abroad): 4 months each year
Possible alternation : 3 days every 15 days
Hours of face-to-face training : 567 hours / year

Taux de réussite :
No previous results.

Insertion professionnelle :
No previous results.

Poursuites d'études

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