Programmes internationaux

MBA Digital management of tourism and hospitality



Training Objectives :
Management, in the field of tourism and hotels, consists of making choices (strategic, marketing, financial, investment, human resources, etc.) after studying the situation and needs of the services (production, sales, administrative and financial, etc.). This is to enable the tourism or hotel business as a whole to achieve the best possible results on its markets. This activity is common to all sectors and all departments of the company.

The tourism and hotel business unit manager collaborates in the major strategic orientations and steers the implementation of projects in its commercial and marketing, human and financial dimensions for the tourism sector.

Pivot between strategic development and operational management, they optimize the management of their resources and ensures the long-term development of their unit. They communicate with all the company’s departments and sets up an information system.

The Operational Unit Manager, Tourism and Hospitality career path is generally responsible for marketing policy, budget management and supervision. They coordinate their activities within the framework of the general policy of the company or hotel.They effectively define and steer the commercial strategy. In this capacity, they analyse complex situations of strategic proposals within their unit.

This training leads to the title of level 7 Manager of Tourism’s Operational Units. Certification registered with the RNCP by decree of 7 July 2017, published in the Official Journal of 19 July 2017, delivered by the Association pour le Collège de Paris – Institut Supérieur de l’Entreprise.

Keyce Business School, école de commerce et de management
KODAK Digital Still Camera



  • Corporate policy and strategy
  • Management Philosophy
  • Project management
  • Accounting
  • Financial analysis
  • Project Budget Management
  • Audit and management control – level 1
  • Yield management
  • Major forms of tourism
  • Receptive development strategy
  • Webmarketing
  • Tourism marketing
  • Corporate communication
  • Business law
  • International Trade Techniques
  • Purchasing management
  • Supply chain management
  • Digital and social media
  • International Negociation
  • Logistics
  • Intercultural management
  • Management of International Trade Operations
  • Geopolitics
  • Specialised English
  • Business Project: Creation of a Website
  • Professional Development Tools
  • Activity Report (as part of the company internship)
  • Project Portfolio Management
  • Management of a Team
  • Quality Management
  • Crisis Communication
  • Geopolitics for Managers
  • Financial Management
  • Production Management
  • Business plan
  • Yield management
  • Webmarketing
  • Large tourist areas
  • Economy and tourism knowledge
  • Data Analysis and Data Mining
  • Organisation of Information Systems
  • Executive’s Civil and Criminal Liability
  • Legal Risks of the Company
  • International Negociation
  • Logistics
  • Intercultural management
  • Management of International Trade Operations
  • Geopolitics
  • LV1: Specific French
  • Business Game
  • Professional Development Tools
  • Dissertation (throughout the course)


Prerequisites to enter the formation :
Academic level required: 180 ECTS credits or 3 years of university studies

The evaluation modalities are presented at the “Information and Admission Session” meeting.

Response time after first request: 48 hours

Rythme :
Duration : 2 years (4 semesters)
Part Time internship : 5 days at school / week + 4 month-long internship from March to June
Studies alternately : 3 days at school every 15 days
Hours of face-to-face training : 1 106 hours

Success rate :
Exam pass rate: no previous results

Professional integration :
No previous results

Employment opportunities :

  • Hotel manager
  • Concierge Manager
  • Sales manager
  • Director of Promotion
  • Hotel Relations Manager


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