MBA Digital management of tourism and hospitality

Training Objectives :
Management, in the field of tourism and hotels, consists of making choices (strategic, marketing, financial, investment, human resources, etc.) after studying the situation and needs of the services (production, sales, administrative and financial, etc.). This is to enable the tourism or hotel business as a whole to achieve the best possible results on its markets. This activity is common to all sectors and all departments of the company.

The tourism and hotel business unit manager collaborates in the major strategic orientations and steers the implementation of projects in its commercial and marketing, human and financial dimensions for the tourism sector.

Pivot between strategic development and operational management, they optimize the management of their resources and ensures the long-term development of their unit. They communicate with all the company’s departments and sets up an information system.

The Operational Unit Manager, Tourism and Hospitality career path is generally responsible for marketing policy, budget management and supervision. They coordinate their activities within the framework of the general policy of the company or hotel.They effectively define and steer the commercial strategy. In this capacity, they analyse complex situations of strategic proposals within their unit.

This training leads to the title of level 7 Manager of Tourism’s Operational Units. Certification registered with the RNCP by decree of 7 July 2017, published in the Official Journal of 19 July 2017, delivered by the Association pour le Collège de Paris – Institut Supérieur de l’Entreprise.