Montpellier
Presentation
Training Objectives :
The Sales Development and Steering Manager is presented either as a local and intermediate manager who acts as a pivot between the operational teams and the general or sales management, or as a sales operational responsible for a sector, unit, range or type of clientele, who organises his or her activity in complete autonomy in order to achieve his or her objectives.
He is defined as the person who plays a role:
- commercial development through the development of the customer portfolio and turnover (either by making his own sales or by supervising his team),
- steering commercial activity: it analyses figures and translates the strategic orientations of the management into operational commercial decisions within its scope of responsibility.
This program leads to the title of Level 6 Operational Manager in Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017. Published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.
Program
In 3 years.
- Interpersonal Communication
- Management of collaborative tools
- Straight – Short Moot
- Relationship marketing
- Business english
- Start-up and entrepreneurship
- Digital Identity
- Professional Effectiveness Tools
- Personal branding
- Sales sustainability project
- Business Management
- General corporate culture
- Customer relationship development and negotiation
- Commercial Law
- Business english
- Marketing and external communication
- Customer Relationship Management
- Management of collaborative tools
- Sales sustainability
- General economy
- General corporate culture
- Customer relationship management file
- Administrative organization of the activity
- Business Management
- Sales Administration
- Business management tools
- Customer risk management
- Business Law
- Business english
- General economy
- General corporate culture
- Customer relationship study project
- Market research and analysis
- Philosophy of economics and business
- Strategic Marketing
- Commercial relations law
- Specialization course
- English – Market analysis
- Competence report
- Tools for professional insertion
- Specifications for a PAC-M
- Community management
- Analysis of customer – commercial data
- Co management tools: CRM, sales database, Excel, SI
- Development of the customer portfolio
- Specialization course
- English – Customer portfolio
- Competence report
- Tools for professional insertion
- Operational Marketing
- Digital marketing – social media
- Steering performance and commercial actions
- Controlling of sales and marketing activities
- Budgeting for CAP-M
- Specialization course
- English – Business development
- Competence report
- Professional insertion tools
- Management of a sales team
- HR Development
- Social and labour law
- Quality management
- Specialization course
- English – Team management
- Competence report
- Tools for professional insertion
Admission
Prerequisites to enter the formation:
Academic level required: 180 ECTS credits or 3 years of university studies.
The evaluation modalities are presented at the “Information and Admission Session” meeting.
Response time after first request: 48 hours
Rythme :
Duration : 3 years
Initial training: Internships (recommended abroad): 4 months each year
Possible alternation : 3 days every 15 days
Hours of face-to-face training : 567 hours / year
Success rate :
No previous results.
Professional integration :
No previous results.
Employment opportunities
- Brand Manager
- Strategic Manager
- Product Manager
- Commercial Director
- Business Engineer
Poursuites d'études
MBA Management and corporate strategy
Titre RNCP de niveau 7
Our campuses
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