Programmes internationaux


Training Objectives :
The Sales Development and Steering Manager is presented either as a local and intermediate manager who acts as a pivot between the operational teams and the general or sales management, or as a sales operational responsible for a sector, unit, range or type of clientele, who organises his or her activity in complete autonomy in order to achieve his or her objectives.

He is defined as the person who plays a role:

  • commercial development through the development of the customer portfolio and turnover (either by making his own sales or by supervising his team),
  • steering commercial activity: it analyses figures and translates the strategic orientations of the management into operational commercial decisions within its scope of responsibility.

This program leads to the title of Level 6 Operational Manager in Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017. Published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.

photo Alain ROBERT/Apercu Press


In 3 years.

  • Interpersonal Communication
  • Management of collaborative tools
  • Straight – Short Moot
  • Relationship marketing
  • Business english
  • Start-up and entrepreneurship
  • Digital Identity
  • Professional Effectiveness Tools
  • Personal branding
  • Sales sustainability project
  • Business Management
  • General corporate culture
  • Customer relationship development and negotiation
  • Commercial Law
  • Business english
  • Marketing and external communication
  • Customer Relationship Management
  • Management of collaborative tools
  • Sales sustainability
  • General economy
  • General corporate culture
  • Customer relationship management file
  • Administrative organization of the activity
  • Business Management
  • Sales Administration
  • Business management tools
  • Customer risk management
  • Business Law
  • Business english
  • General economy
  • General corporate culture
  • Customer relationship study project
  • Market research and analysis
  • Philosophy of economics and business
  • Strategic Marketing
  • Commercial relations law
  • Specialization course
  • English – Market analysis
  • Competence report
  • Tools for professional insertion
  • Specifications for a PAC-M
  • Community management
  • Analysis of customer – commercial data
  • Co management tools: CRM, sales database, Excel, SI
  • Development of the customer portfolio
  • Specialization course
  • English – Customer portfolio
  • Competence report
  • Tools for professional insertion
  • Operational Marketing
  • Digital marketing – social media
  • Steering performance and commercial actions
  • Controlling of sales and marketing activities
  • Budgeting for CAP-M
  • Specialization course
  • English – Business development
  • Competence report
  • Professional insertion tools
  • Management of a sales team
  • HR Development
  • Social and labour law
  • Quality management
  • Specialization course
  • English – Team management
  • Competence report
  • Tools for professional insertion


Prerequisites to enter the formation:

Academic level required: 180 ECTS credits or 3 years of university studies.

The evaluation modalities are presented at the “Information and Admission Session” meeting.

Response time after first request: 48 hours

Rythme :
Duration : 3 years
Initial training: Internships (recommended abroad): 4 months each year
Possible alternation : 3 days every 15 days
Hours of face-to-face training : 567 hours / year

Success rate :
No previous results.

Professional integration :
No previous results.

Employment opportunities

  • Brand Manager
  • Strategic Manager
  • Product Manager
  • Commercial Director
  • Business Engineer

Poursuites d'études

Our campuses

You want to integrate the BBA Marketing and management. Find out on which campus you can study it?

Filtrer par École Keyce

Filtrer par Campus

Filtrer par Level

Filtrer par Domain